Every year thousands of visitors dressed in their best Mad Men fashions flock to Palm Springs for a taste of mid century modern architecture and lifestyle. Modernism – which originated in the 1950s and 1960s – is a design aesthetic defined by clean, simple lines and elegant informality – some believe was Southern California’s golden era. In 2006 a group of local design and architecture enthusiasts created Modernism Week to showcase the world-renowned mid century modern architecture of Palm Springs. Homes characterized by open floor plans and indoor/outdoor living. The annual February event features 250 exciting and diverse activities throughout the week celebrating mid century modern design, architecture, art, fashion and culture, as well as the ultimate modern mobile vacation home - vintage travel trailer exhibition. You don’t have to be a design professional to appreciate Modernism Weeks events. If you haven’t visited Palm Springs mark your calendar for next year, That gives you plenty of time to get your mod squad together for some retro-kitsch and explore the beautiful valley for some space age design inspiration. Enjoy the photos from last week’s events.
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Destination Design
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